Our badges

Our badges reflect 12 ethical business practices that make good business sense, respect people and the environment, and reflect current consumer preferences.

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Sustainable Seafood

sustainable fish

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Many factors contribute to the sustainability of fish species including the fishing methods used and the impacts these fishing methods have on the wider environment and other species.

Costs and Benefits

By making a conscious choice to only choose sustainable fish species you are helping to protect the future of our fish stocks, minimise the harm damage done to our marine ecosystem, mammals and sea birds resulting from destructive fishing methods

Making the best fish choice is not always easy. Many favourite consumer fish species, such as snapper, scallops and groper are identified as “bad choice”. 

Accreditation Standards

To be awarded the badge, Retailers must:

Use seafood either:

To be awarded the badge, Suppliers must:

Sell at least one seafood that is either:

featured business

Basque

basque
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A new style of casual dining for Wellington! Basque is based on the eating and drinking style of Northern Spain with its streets of bustling tapas bars, where you can pop in and instantly dine upon a range of pintxos (pronounced pinchos) from off the bar. More info.

Badges
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measuring our impact

Choosing sustainable fish species helps protect fish stocks and minimises the harm done to our marine environment. Each year it is estimated that Conscious Consumer businesses use

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sustainable fish